Millions of people are fleeing the war in Ukraine, and thousands of companies are stepping in to help.
Local businesses now have the opportunity to clearly inform Ukrainian refugees about the help they are providing by updating their Business Profiles on Search and Maps.
Businesses can flag to refugees 一 and their local communities 一 that they are offering specific emergency products, services, and aid. Here are the particular points you can add to your Business Profile:
- Offers free products or services
- Offers accommodation for refugees
- Offers free legal help
- Offers transportation services
- Employs refugees
- Accepts donations
- Needs volunteers
In the hospitality industry, hotel owners can indicate on their Business Profile whether they're offering free or discounted accommodation for refugees.
These new Business Profile attributes are available in over 20 countries, including Poland, Romania, Moldova, Hungary, Slovakia and the Czech Republic.
Best practices for businesses
We encourage business owners to make sure customers have up-to-date information, including current hours and contact information. You can find more tips on how to craft effective Business Profile posts on this support page.
We also suggest using Google Translate to translate information into Ukrainian, since refugees may not speak the local language. Businesses can also use Google Translate in real-time when interacting with refugees, allowing live conversations to be translated.
Google is continuing to monitor the situation to ensure our products are helpful in the current situation – and we join the international community in expressing sincere hope for a return to a peaceful and sovereign Ukraine.