What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of March 2022.
1. From sketch to runway: How H&M adopted value-based performance marketing in 4 steps
Like many retailers, H&M used to focus their performance marketing efforts on driving short-term revenue. But when analysis by their measurement and CRM teams revealed that this wasn’t the way to achieve long-term brand effectiveness, they decided to shift strategies and move towards a paid Search strategy centred on value. These are the four key steps they took.
2. Benedict Evans on the future of digital tech: ‘It’s a blank canvas’
"Businesses have to think about digital as part of the brand and basic retailing — not as technology that you buy," says digital media and technology analyst Benedict Evans. Think with Google sat down with him to get his view on the challenges of digital transformation, how businesses can prepare for upcoming shifts, and what misconceptions there might be around the future of digital.
3. We know the digital trends for 2022. But how can businesses act upon them?
While facing the challenges of the last two years, digitally mature businesses were twice as likely to increase market share than their peers. To help, our digital event, Fast-Track — now available to watch on demand — features industry leaders and Google experts to provide you with the necessary performance and automation tools to speed up your digital transformation.
In this article, Google's Kate Adams highlights the key actions you can take today to respond to some of the biggest shifts in the industry.