The opportunity to win over car shoppers doesn't just happen in person anymore – it happens on mobile. These days, the average car buyer makes just two visits to dealerships.1 Brands should be there and useful in key car moments-that-matter to shape consumer preferences and influence purchase decisions.
The 5 Key Car Moments-that-Matter Brands Should Win
January 2017
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Shape Consumers' Preferences in Their I-Want-to-Buy Moments