Sarah Lewin is a marketing manager for Google in the U.K., shaping the digital economy by providing businesses and individuals with Google’s training, tools and certifications to help them progress on their own personal mission. Here she shares a selection of courses to help you develop your digital and leadership skills online.
If you’re looking to take your career in a new direction in 2023 - explore some of the most popular and trending courses from Google that can help.
We’ve rounded up nine online courses — ranging from multimedia storytelling to setting and communicating a team vision — to help you develop your digital and leadership skills.
1. Foundations: Data, data, everywhere
Data is now the number one skill in U.K. tech, according to Tech Nation, with an 11X increase in demand for data skills from employers since 2019. Learn about the role of spreadsheets, analytical skills and data visualisation tools. This beginner course is part of the full Google Data Analytics Professional Certificate.
2. Build confidence with self-promotion
If you’re looking to apply for a new role in 2023 or thinking about how you pitch yourself, it’s important to reflect upon and recognise your achievements. Self-promotion isn’t about bragging; it’s a key step in educating the relevant people about the skills and value that you could bring to the table. This 15 minute course is one of the top 5 most popular courses on our Google Digital Garage platform in the U.K. and could help you invest in your next career move.
3. Set and communicate a team vision
Setting a vision is an important behaviour of high-performing leaders, according to Google's manager research. As a crucial element to the success of a team, it can help your team know what to focus on and prioritise. Learn how to craft and communicate your vision.
4. Start and grow a business in 2023
Is it your dream to start your own business? Discover tips and advice from entrepreneurs Holly Tucker MBE (Not On The High Street) and Stephen Bartlett (Diary of a CEO) as part of Google’s Skills To Go bitesize training content — from pitching to marketing tactics to the best time to start a business.
5. Google Analytics Certification
One of the top trending Google searches for courses in the U.K. in 2022 was ‘Google Analytics Course’, seeing a +250% increase in 2022. Learn about Google Analytics and how to gain valuable insights in order to make marketing decisions whilst earning a Google Analytics Certification to add to your CV.
6. Negotiate your salary
It might feel daunting to speak to your manager about your salary, but having a clear plan can help you feel more confident when starting these conversations. And you won't be the only one, since search interest for "pay rise" has increased significantly over the past 12 months. This 90 minute course explains the steps to help you gather facts, organise your thoughts and information, and decide whether this is the right time to ask for a raise.
7. Discover the basics of machine learning
Whether it’s recommending films or helping cities reduce their pollution levels, machine learning can be a powerful tool. In these videos designed for beginners, you can learn the basics of machine learning and how it can be applied to help with real life business challenges.
8. Fundamentals of digital marketing
Between 2016 to 2021, vacancies for digital marketing roles increased from 36% to 45%, according to Tech Nation. As the #1 most popular course on Google Digital Garage online, Fundamentals of Digital Marketing covers business strategy, to content marketing. This certification is accredited by the IAB and is the perfect first step for anyone interested in a career in digital marketing.
9. Multimedia storytelling
From using YouTube to Google Earth, this course will empower you to transcend words and take your audience to the heart of a story with dynamic, interactive, and exciting visuals that you can create online.
Discover more online courses to advance your digital marketing and leadership skills with Google.
