What sparked the interest of our readers on Think with Google Nordics & Benelux as they kicked off the new year? We dug into the data to uncover the three most-read articles of January 2023.
1. Year in Search 2022
Economic uncertainty has made people more discerning about how they spend. We analysed billions of global and local Google Search trends to identify emerging needs and behaviours, and what they mean for marketers in 2023.
2. A media effectiveness guide for CMOs (and CFOs)
Media effectiveness measurement has been gaining importance in the macro-economic headwinds. As CFOs demand proof of ROI, what can CMOs do to better structure their media effectiveness efforts? We put together a handy guide that will give any CMO the tools they need to get started.
3. We put 10 privacy practices to the test. Here’s what we learned
Most marketers know they need to take privacy seriously. But which steps work to build trust with customers? Our latest research with Ipsos put 10 privacy practices to the test in hypothetical scenarios with customers. Check out the privacy pop-ups and email copy that we tested that had the greatest positive impact.