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Apps

Every decision matters if you want your app to stand out. This collection of insights and best practices will help you drive engagement and build strong app marketing strategies.

United States Article
Article

4 insights into how shoppers use apps and mobile sites

United States Article
Article

Winning with apps: 5 ways to punch up your mobile playbook

Article
Article

3 benefits to merging your app and mobile web teams

Article
Article

Most app users churn within 3 months—here’s how to avoid becoming a statistic

Perspective
Perspective

How machine learning is changing the game for app marketers

Asia Pacific Tutorial
Tutorial

Why app marketing is a game of inches

United States Case Study
Case Study

How using brand ads in unexpected ways drove higher installs for Lyft

United States Case Study
Case Study

Boosting app installs with real-time, data-driven creative for Waze

Collection
Collection

Principles of Mobile App Design: Engage Users and Drive Conversions

United States Tutorial
Tutorial

Mobile App Development: How to Create a Useful App

Collection
Collection

Mobile Retail Apps and Sites: Designing a Better Experience for Shoppers

Collection
Collection

How apps are reshaping mobile marketing

Related Case Studies

United States Case Study
Case Study

Boosting app installs with real-time, data-driven creative for Waze

United States Case Study
Case Study

Trivia Crack Wins Globally by Staying Local

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