Apps

Apps

Every decision matters if you want your app to stand out. This collection of insights and best practices will help you drive engagement and build strong app marketing strategies.

United States Article
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Article

4 insights into how shoppers use apps and mobile sites

United States Article
Die Strategie macht's: 5 Tipps für den Erfolg Ihrer mobilen Apps
Article

Winning with apps: 5 ways to punch up your mobile playbook

Article
Tres ventajas de unir los equipos de marketing de aplicaciones y Web para móviles
Article

3 benefits to merging your app and mobile web teams

Article
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Article

Most app users churn within 3 months—here’s how to avoid becoming a statistic

Perspective
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Perspective

How machine learning is changing the game for app marketers

Asia Pacific Tutorial
App Marketing New Download Growth Engaged Users Hero
Tutorial

Why app marketing is a game of inches

United States Case Study
Lyft Youtube Undercover Celebrity Brand Videos Hero
Case Study

How using brand ads in unexpected ways drove higher installs for Lyft

United States Case Study
App Installs Data Driven Marketing Waze Hero 2 Min
Case Study

Boosting app installs with real-time, data-driven creative for Waze

Collection
Principles of Mobile App Design featured card
Collection

Principles of Mobile App Design: Engage Users and Drive Conversions

United States Tutorial
Mobile App Development Primer Hero B
Tutorial

Mobile App Development: How to Create a Useful App

Collection
Mobile Retail Apps and Sites featured card
Collection

Mobile Retail Apps and Sites: Designing a Better Experience for Shoppers

Collection
app marketing
Collection

How apps are reshaping mobile marketing

Related Case Studies

United States Case Study
App Installs Data Driven Marketing Waze Hero 2 Min
Case Study

Boosting app installs with real-time, data-driven creative for Waze

United States Case Study
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Case Study

Trivia Crack Wins Globally by Staying Local