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Leading marketers — who increased their business results by 10% or more last year — are 1.5X as likely as the mainstream to use CLV to measure the effectiveness of their marketing.

Google/Bain & Company, "Lessons from Marketing Leaders," North America, Mainstream Marketers n=487, Leaders n=114. Leaders are a subset of Mainstream Marketers that increased their revenue and market share by more than 10%, 2016.

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of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
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of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
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of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
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of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
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of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
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