Leading marketers — who increased their business results by 10% or more last year — are 1.5X as likely as the mainstream to use CLV to measure the effectiveness of their marketing.
Google/Bain & Company, "Lessons from Marketing Leaders," North America, Mainstream Marketers n=487, Leaders n=114. Leaders are a subset of Mainstream Marketers that increased their revenue and market share by more than 10%, 2016.
of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).