1 Google/Nielsen Life360 Mobile Search Moments Q4 2012
2 Google/Ipsos, "Consumers in the Micro-Moment" study, March 2015, U.S.
3 Google Consumer Surveys, April 2015, U.S., n=1130
4 Google/Forrester, "Cross Channel Attribution is Needed to Drive Marketing Effectiveness," May 2014, U.S.
5 Deloitte, “Navigating the New Digital Divide: Capitalizing on Digital Influence in Retail," May 2015
6 Google/Ipsos, "The New Multi-Screen World,” August 2012
7 Google/IAB “Our Mobile Planet,” May 2013
8 Euclid Analytics, “U.S. Retail Benchmarks Mid-Year Report," 2015