Esurance Reduces Cost Per Acquisition by 30%

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February 2011

Call extensions do more than put a phone number in the search results. They allow consumers to have a real conversation when it's most important to them. This case study looks at how click-to-call has tripled Esurance's new customer acquisition and increased call volume from mobile by almost 200%.

Goals

Reduce cost per acquisition

Drive lead volume

Increase convenience for insurance shoppers

Approach

Implemented call extensions

Results

200% increase in mobile traffic

Decreased cost per acquisition by 30%

Acquisition from mobile tripled in a year

The Role of Click to Call in the Path to Purchase