Esurance Reduces Cost Per Acquisition by 30%

February 2011

Call extensions do more than put a phone number in the search results. They allow consumers to have a real conversation when it's most important to them. This case study looks at how click-to-call has tripled Esurance's new customer acquisition and increased call volume from mobile by almost 200%.


Reduce cost per acquisition

Drive lead volume

Increase convenience for insurance shoppers


Implemented call extensions


200% increase in mobile traffic

Decreased cost per acquisition by 30%

Acquisition from mobile tripled in a year

The Role of Click to Call in the Path to Purchase