54% of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone. Related Data 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Top 3 reasons German consumers switch from an app to a mobile site when browsing, researching, or purchasing: – To broaden my search (33%) – I want to go directly to the source, e.g., brand sites, aggregators (33%) – It’s easier to make a purchase (32%) Top 3 reasons Japanese consumers switch from an app to a mobile site when browsing, researching, or purchasing: – To broaden my search (47%) – It’s easier to navigate mobile sites (40%) – I’m more familiar with the mobile site (34%) Top 3 reasons Japanese consumers switch from a mobile site to an app when browsing, researching, or purchasing on their phone: – To save time in the checkout process (39%) – It’s easier to make a purchase (53%) – To go directly to source, to narrow my search, or to find more credible source (30%) Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY. Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.
