60%

of German smartphone users do not have their favorite brand’s app installed. Of these, 48% have never installed the brand’s app, and 12% have installed the brand’s app in the past, but deleted it.

Related Data

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.

Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.

Google/Ipsos
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.

Google/Ipsos
58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.

Google/Ipsos
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos