Infographic: How Mobile Is Transforming the Shopping Experience in Stores

Mobile is empowering shoppers and changing how retailers think about their business. According to this new research, done in conjunction with Google Shopper Marketing Agency Council and M/A/R/C Research, most mobile shoppers are using their phones both before heading to the stores and while they are there. This is good news: shoppers who use mobile more, buy more. Here are more key takeaways for marketers.