Mobile is empowering shoppers and changing how retailers think about their business. According to this new research, done in conjunction with Google Shopper Marketing Agency Council and M/A/R/C Research, most mobile shoppers are using their phones both before heading to the stores and while they are there. This is good news: shoppers who use mobile more, buy more. Here are more key takeaways for marketers.
Infographic: How Mobile Is Transforming the Shopping Experience in Stores
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