Top 3 reasons Japanese consumers switch from an app to a mobile site when browsing, researching, or purchasing:
– To broaden my search (47%)
– It’s easier to navigate mobile sites (40%)
– I’m more familiar with the mobile site (34%)

Related Data


of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).


of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Google/Heart+Mind Strategies

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect