16%

of Japanese consumers who have deleted their favorite brand's app said its mobile site is easier to use than or just as good as its app.

Google/Heart+Mind Strategies, JP, “Getting Things Done on Mobile,” n=704, A18+ smartphone users, Feb. 2018.

Related Data

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
Google/Ipsos
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
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58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
Google/Ipsos
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos