Top 3 reasons Japanese consumers switch from a mobile site to an app when browsing, researching, or purchasing on their phone:
– To save time in the checkout process (39%)
– It’s easier to make a purchase (53%)
– To go directly to source, to narrow my search, or to find more credible source (30%)

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
54%

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Google/Heart+Mind Strategies

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect