1-second delay in load time can impact conversion by up to 20% in retail. Appears In How to speed up and pare down your mobile site Related Content Milliseconds earn millions: Why mobile speed can slow or grow your business 5 questions to ask yourself about your mobile strategy Why every marketer’s mobile website needs a ‘speed budget’ Related Data 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
