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What consumers described as "helpful" interactions with brands on mobile are 1.5X as likely to lead them to purchase as well as recommend that brand, compared to interactions they don't find helpful.

Related Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Mobile searches related to "same-day shipping" have grown over 120% since 2015.

In the past two years, mobile searches for "product reviews" have grown over 35%.

Search interest in "open now" has tripled in the past two years.

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

"Is ____ worth it" has seen over 80% growth on mobile search in the past two years.