What consumers described as "helpful" interactions with brands on mobile are 1.5X as likely to lead them to purchase as well as recommend that brand, compared to interactions they don't find helpful.
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What consumers described as "helpful" interactions with brands on mobile are 1.5X as likely to lead them to purchase as well as recommend that brand, compared to interactions they don't find helpful.
Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” n=2,010 U.S. smartphone owners 18+, brand experiences=17,726, April 2017.
Mobile searches for “is ___ good for you” have grown by 70% over the last two years.
of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.