Skip to Content
49%

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales, and purchases.

Google/Kelton: “How digital innovations influence consumer expectations,” U.S., Dec. 2016, n = 3,119 U.S. adults 18+

Appears In

Holiday checklist 2017: What to know about today's mobile-first shoppers

Related Data

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
Google/Ipsos
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
Google/Ipsos
58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
Google/Ipsos
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos