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49%

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales, and purchases.

Google/Kelton: “How digital innovations influence consumer expectations,” U.S., Dec. 2016, n = 3,119 U.S. adults 18+

Appears In

Holiday checklist 2017: What to know about today's mobile-first shoppers

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Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.
Google/Ipsos Connect
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
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51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
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50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
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30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
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58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
Google/Ipsos