The Mobile Playbook, 2nd Edition

October 2013

Mobile is more central to business success than ever before. Most executives know this, but they get hung up on exactly what to do and how to do it. Our second edition of The Mobile Playbook offers the latest best practices and strategies for winning in mobile, like how to address the price transparency challenge and face showrooming head on, the age-old question of when to build a mobile website and when to build a mobile app, and what it really means to build multi-screen marketing campaigns.

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Understanding consumers' local search behavior