Mobile queries for “best” + “right now” have grown by over 125% in the last two years (e.g., best online sales right now, the best phone out right now, best stocks to invest in right now, best suv lease deals right now).
Google Data, U.S., April 2016–March 2017 vs. April 2018–March 2019.
of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).