With the rapid growth in smartphone use and adoption, mobile advertising is no longer an option for businesses, it's an imperative. Many businesses wonder about the full extent to which mobile advertising benefits them, asking the question, "how many of my ad clicks would have clicked on my organic results anyways?" New research from over 327 studies across a variety of industries and business types show that, on average, 88% of the clicks on mobile search ads are incremental.
Breaking Down the Impact of Mobile Search Ads
July 2013
Others are viewing
Marketers who view this are also viewing
-
TutorialTutorial
How Effective Are Mobile Ads at Driving Traffic?
-
ArticleArticle
How Micro-Moments Are Changing the Rules
-
ArticleArticle
Optimize your mobile site or app
-
TutorialTutorial
Principles of mobile site design: Delight users and drive conversions
-
ReportReport
Your Guide to Winning the Shift to Mobile
-
ArticleArticle
Find out how you stack up to new industry benchmarks for mobile page speed