of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).

Mobile searches for “best ___ earbuds” have grown by over 130% in the past two years (e.g., “best true wireless earbuds,” “best bluetooth earbuds,” and “best noise cancelling earbuds”).

Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).

Mobile searches for “alternative(s) to” have grown by over 70% in the past two years (e.g., “alternatives to coffee,” “alternative to soy sauce,” and “alternative to cable).