During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.
Google/Ipsos, U.S., Omnichannel Holiday Study, n=5,543 online Americans 18+ who shopped in the past two days. [Occasional: Holiday shopping occasions for shoppers who have conducted activity in p48h and made an online purchase (n= 3918), Nov. 2018–Jan. 2019.
of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).