During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Google/Ipsos, U.S., Omnichannel Holiday Study, n=5,543 online Americans 18+ who shopped in the past two days. [Occasional: Holiday shopping occasions for shoppers who have conducted activity in p48h and made an online purchase (n= 3918), Nov. 2018–Jan. 2019.

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50K+

People have searched for waxing products and accessories in over 50,000 ways in the past two years.
Google Data

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.
YouTube
68%

of YouTube users watched YouTube to help make a purchase decision.
Google/Ipsos Connect
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
Google/Ipsos