During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Related Data

People have searched for waxing products and accessories in over 50,000 ways in the past two years.

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

68%

of YouTube users watched YouTube to help make a purchase decision.

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.

50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.