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People indicated they are more than 2X as likely to add items to their basket and 40% more likely to spend more than planned when they identify the shopping experience as highly personalized.

Google/BCG, U.S., Business Impact of Personalization in Retail study, customer survey, n=3144, 2019.

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63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
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51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
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of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
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of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
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of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
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