84%

of smartphone users say privacy or security of information is an important factor when deciding whether to install an app.

Google/Ipsos, U.S., "How People Discover, Use, and Stay Engaged With Apps," n=999, based on smartphone users aged 16-64 who search for apps on phone’s app store, Oct. 2016.

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63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
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51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
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50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
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30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
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58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
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60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos