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> 40 %

of smartphone shoppers want retailers to automatically surface relevant information on their smartphone when they are inside a store.

Google/Euromonitor International, U.S., Micro-moments survey, smartphone shoppers=1,000, July 2016.

Appears In

A marketer's guide to holiday supershoppers

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of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
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of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
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of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
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of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
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of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
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of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
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