The Mobile Movement

April 2011

A study conducted by Ipsos OTX across over 5,000 US adult smartphone Internet users. This study looks at general smartphone usage, mobile and local searching behavior, mobile purchasing patterns and users' receptivity to media.

An in-depth and comprehensive look at the rise of the smartphone craze. How are adults in the U.S. using these devices for search, purchasing, and media consumption? Among the findings:

  • 81% of smartphone users access the Internet on their mobile devices
  • 59% use the Internet on their phones while waiting
  • 43% would give up beer if they would otherwise have to give up their smartphones
How Do People Shop for Mobile Phones?