Unlocking the HTML5 Opportunity: What's the Holdup?

September 2013

HTML5 is emerging as the new standard for web content and digital advertising because it's more flexible than Flash, which isn't supported on every browser and device. While a lot of buzz surrounds HTML5, there are still barriers keeping it back from full-fledged adoption. We uncovered four obstacles for agencies considering mobile advertising and offer two opportunities for clearing the way for more mobile.

Mobile on Air: Building a Great Experience Across App and Web