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Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

Google/Ipsos, YouTube and TV Attention in Home Research, U.S., 2,953 ads observed, n=86 TV viewers and n=87 YouTube viewers aged 18–54, 2016.

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Ad attention research: Effectiveness hinges on more than just reach

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81%

of video-viewing occasions get all or most of people’s attention.
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