Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

Related Data

During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone.

Google/Nielsen

Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG
Google

People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.

Google/Ipsos Connect

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Google

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen
81%

of video-viewing occasions get all or most of people’s attention.

Google/Ipsos