Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising. Appears In Ad attention research: Effectiveness hinges on more than just reach Related Data During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone. Where people turn to view Super Bowl ads they may have missed People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens. Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years. Black millennials' mobile watch time on YouTube has more than doubled in the last two years. 81% of video-viewing occasions get all or most of people’s attention.