50%
of the organizations surveyed have incentives to make investments in machine learning and automation.
of the organizations surveyed have incentives to make investments in machine learning and automation.
Google/MIT SMR, Global, Future of Marketing/KPI Survey 2018, n=3200, manager level or higher, 2018.
Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation.
Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities.
of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.
Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent.
of leading performance agencies that were able to reallocate time thanks to machine learning shifted more than 30% of their time to more strategic activities.
of executives believe AI will allow their companies to obtain or sustain a competitive advantage.