Sean Downey Hi Res

Sean Downey

VP, Media Platforms at Google

1 MIT SMR Custom Studio, “The Data-Driven Transformation: How Marketers Are Using Data to Rethink and Improve the Customer Journey,” data source: Association of National Advertisers with base: 158 client-side marketers, Jan. 2018.

2,4 Econsultancy/Google, "Customer Experience Is Written in Data," U.S., n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America, n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.

3,5 MIT SMR Custom Studio, “The Data-Driven Transformation How Marketers Are Using Data to Rethink and Improve the Customer Journey,” Jan. 2018.