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60%

of leading marketers believe data-driven attribution is essential to understanding journeys of high-value customers.

Related Data

Return on ad spend (ROAS) varied by as much as 48% when CPG companies’ marketing mix modeling evaluated video platforms independently.

Marketing leaders are 1.5X as likely as mainstream marketers to have an integrated marketing and advertising technology stack.

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.

50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.

30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.