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60%

of leading marketers believe data-driven attribution is essential to understanding journeys of high-value customers.

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33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

The average mobile page takes more than 15.3 seconds to fully load.

63%

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

66%

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.

Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders.