60% of leading marketers believe data-driven attribution is essential to understanding journeys of high-value customers. Related Data 33% of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years. 15.3S The average mobile page takes more than 15.3 seconds to fully load. 63% of leading marketers agree they are using KPIs to develop a single, integrated view of the customer. 66% of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices. Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders. Measurement leaders are more than 2X as likely as their measurement-challenged counterparts to agree that their organization is already investing in automation and machine learning technologies to drive marketing activities.
