60%
of leading marketers believe data-driven attribution is essential to understanding journeys of high-value customers.
of leading marketers believe data-driven attribution is essential to understanding journeys of high-value customers.
Google/MIT TR, Global, Technology Review Insights, ML Leaders and Laggards, Leaders (n=186) defined as >15% increase in revenue OR 15+ point market share increase, Laggards (n=176) defined as <0% growth in revenue OR <0 point market share, 2018.
Return on ad spend (ROAS) varied by as much as 48% when CPG companies’ marketing mix modeling evaluated video platforms independently.
Marketing leaders are 1.5X as likely as mainstream marketers to have an integrated marketing and advertising technology stack.
of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.