17% of advertisers are looking at the performance of all their digital channels together. Appears In The hidden challenge with moving to data-driven attribution—and how to overcome it Related Content It’s time to act: Adopt new data strategies for better marketing 3 ways travel marketers can fine-tune their measurement strategy Better together: Why integrating data strategy, teams, and technology leads to marketing success Related Data 33% of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years. 15.3S The average mobile page takes more than 15.3 seconds to fully load. Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site. 61% of people expect brands to tailor experiences based on their preferences. 90% of leading marketers say personalization significantly contributes to business profitability. 92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.