Check out the talks below that Google will host during Advertising Week 2018. Join us in New York Oct. 1–4. Passes to attend Advertising Week can be purchased at the official website.
Intent Is Redefining the Marketing Funnel: A New Formula for Growth
Featuring JPMorgan Chase
Your marketing, multiplied by Google AI
Digital Marketing Privacy Playbook: Build direct relationships with your customers
How Google’s own media team handled its upgrade to Google Analytics 4
How AI is changing Search ads
Success across screens: How 3 brands drove results using multiple YouTube formats
How marketers are tapping their apps to supercharge business growth
Monday, Oct. 1 — 10:45 a.m., EDT
Location: Target Media Network Stage @ IMAX
In an intent-driven world, the opportunity for marketers to lead growth for business has never been greater. Join us for a discussion on how intent is redefining the traditional funnel, the new shapes of today's dynamic consumer journeys, and the new formula for success. Learn more here.
Supercharge Your Marketing Data
Featuring 20th Century Fox Film and Hearst Newspapers
Wednesday, Oct. 3 — 9:00 a.m., EDT
Location: The Walt Disney Company Stage
People have more touchpoints with your business than ever before, which creates a wealth of information for you to act on. In fact, only 13% of organizations feel confident that they’re making the most of their available customer data.* Join us to hear from top brands and agencies who are using Google Cloud and its powerful machine learning to unlock the best insights from their data. Learn more here.
The Jump with Will Smith: One Iconic Storyteller's Journey of Reinvention and Connection
Wednesday, Oct. 3 — 10:45 a.m., EDT
Location: Target Media Network Stage @ IMAX
Consumers are increasingly faced with an abundance of choice. How do mainstream celebrities, online influencers, and brands make their voice heard in a world where content is everywhere?
Join us as Google VP Adam Stewart talks with acclaimed actor, producer, and musician Will Smith about his successful career and new journey with YouTube, and how it opened up new ways for him to find a deeper connection with his global audience. Learn more here.
The Next Chapter for Today’s Storytellers
Featuring 20th Century Fox Film
Thursday, Oct. 4 — 9:30 a.m., EDT
Location: Target Media Network Stage @ IMAX
Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, and Julie Rieger, President, Chief Data Strategist and Head of Media at 20th Century Fox, as they discuss how companies like 20th Century Fox are shaking up their marketing strategies to take advantage of new tools and audience metrics to build even more compelling stories and campaigns that drive growth. Learn more here.
15x15: 2005
Thursday, Oct. 4 — 1:00 p.m., EDT
Location: Target Media Network Stage @ IMAX
In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed. Learn more here.
Opportunity for Everyone
Featuring James Fallows
Thursday, Oct. 4 — 4 p.m., EDT
Location: Univision Stage
Join us for a fireside chat with James Fallows, author of “Our Towns” and national correspondent for The Atlantic, as we discuss the economic reinvention taking place in towns across America. We’ll also explore how Google is partnering with local organizations and using its products and people to help Americans without technical backgrounds or college degrees find jobs and succeed in today’s workplace. Learn more here.
Interested in hearing more Google perspectives? Check out the full line-up of panels and discussions featuring Google executives.
