The advertisers who are making search work for brand marketing are doing so by thinking about it differently. This guide explains how. It outlines the fundamental search techniques used by leading brand marketers, using actual user queries and search ads. It will show how you can use search to generate unique consumer insights, reach an interested audience, engage them at the best moments, and measure the results.
Search for Brands: Brand Marketer Guide
June 2014
Others are viewing
Marketers who view this are also viewing
-
ArticleArticle
Write it right: 5 tips for creating impactful responsive search ads
-
ArticleArticle
New Research Shows How Digital Connects Shoppers to Local Stores
-
ArticleArticle
The Changing Face of B2B Marketing
-
TutorialTutorial
B2B's Digital Evolution
-
Product InformationProduct Information
Google Display Network
-
Product InformationProduct Information
Brand Lift