Search for Brands: Brand Marketer Guide

June 2014

The advertisers who are making search work for brand marketing are doing so by thinking about it differently. This guide explains how. It outlines the fundamental search techniques used by leading brand marketers, using actual user queries and search ads. It will show how you can use search to generate unique consumer insights, reach an interested audience, engage them at the best moments, and measure the results.

The Update: Connect with new customers by tapping into intent