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There has been a 4X increase in searches for election-related content on YouTube since presidential candidates started making their announcements.

Related Data

100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Video performance by social cause

Cause related marketing video performance SVG

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

YouTube campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift compared to campaigns that only use demographic targeting.