Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online, driving 50 percent year-over-year growth for some retailers. Mobile search amplifies the opportunity for brand discovery, powered by generic keywords. Check out the data below to get the full picture.
The Furniture Shopper's Path to Purchase
February 2013
Others are viewing
Marketers who view this are also viewing
-
TutorialTutorial
Customer journey mapping: The path to loyalty
-
ArticleArticle
How 3 Indian brands used online video to drive business results
-
Product InformationProduct Information
Brand Lift
-
ReportReport
Understanding consumers' local search behavior
-
InfographicInfographic
Organic Search Results and their Impact on Paid Search Ads
-
ArticleArticle
Consumer Barometer: A bigger, better barometer!