The Path to Higher Education Through the Eyes of Search

October 2013

Like many sectors, education can be evaluated in part by its performance in Google search queries. In this Hangout On Air, Jen Howard, Google's Education Industry Director, discusses how the education landscape fared in search during the third quarter of 2013. This includes the fact that demand for education maintained growth, traditional schools had a 7% year-over-year increase and nursing topped the fastest-growing program terms.

Google Education Search Analysis - Q3 in Review
Across all the major categories that we evaluate, growth continued to happen in Q3.

- Jennifer Howard, Director of Education, Google

The Search for Knowledge: How Students Use Digital to Choose Schools