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There has been a 27% increase in searches related to gun control.

Google Data, U.S., YouTube search interest in top issues, April 2015–Feb. 2016.

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How Political Ads and Video Content Influence Voter Opinion

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There has been a 10% increase in searches related to health care.
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There has been a 224% increase in searches related to refugees.
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There has been a 22% increase in searches related to the economy.
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There has been a 51% increase in searches related to immigration.
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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Google/4A's/Ipsos