Inside Look at Boomer Healthcare Consumers

September 2010

As the Boomer generation approaches 65, they are greeting healthcare concerns with all the tech-savvy of a group much younger. 57% have searched for health and wellness info online with searches ranging from treatment, drug and remedy information as well as medication efficacies, side effects and risks.

As the boomer generation approaches 65, the way in which they research healthcare for themselves and loved ones is proving to be uniquely tech-savvy:

  • Boomers are just as active in searching online for healthcare-related information as any other adult demographic
  • 57% have searched for health and wellness information online
  • They're also more likely to look up medication and treatment information for friends and loved ones
The Digital Journey to Wellness: Hospital Selection