The Lap of Luxury Shopping

September 2013

Affluent people shopping for luxury goods - like high-end fashion, accessories and jewelry - are among the most digital-savvy consumers in the world. Despite 82% of luxury purchases occurring in-store, 78% of shoppers research online before they buy. How can marketers leverage the digital divide? We've gathered the vital stats for how the world's wealthiest consumers research and buy luxury products.

Fashion Online: How Affluent Shoppers Buy Luxury Goods