Making a Bid for Profit: A Checklist for Profit-Driven Bidding Tactics in AdWords

June 2013

More and more advertisers are optimizing their bids for total profits to account for changes in volume at different CPA or ROI targets. This checklist outlines how advertisers can start testing and optimizing bids that will maximize profits from AdWords.

American Apparel Increases Mobile Conversions 100% after Upgrading to Enhanced Campaigns