Carrie Bloch

Carrie Crimins

Contributor, Performance Marketing at Google

1 Econsultancy and Google, “Marketing and Measurement Survey,” n=514, marketing and measurement executives at North American companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers (remainder of the sample), March 2017. In this research, we interviewed more than 500 marketing and measurement executives at North American companies with over $250 million in revenues. Leading marketers are those that significantly exceeded top business goals in 2016. Mainstream companies make up the rest of the sample.

2-4 Econsultancy and Google, “Marketing and Measurement Survey,” n=514, marketing and measurement executives at North American companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers (remainder of the sample), March 2017