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3 in 4

smartphone owners turn to search first to address their immediate needs.

Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment", representative sample of U.S. smartphone users=1,000, responses=14,840, needs=10,540; smartphone users by need type=614-940; purchasers by need type=228-763, May 2016.

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Micro-Moments Now: Why expectations for 'right now' are on the rise Micro-Moments Now: New consumer behaviors you need to know

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