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The average registered voter researched the presidential primary election online 85 times in the 2 months before Super Tuesday 2016.

Google/Greenberg Strategy, "Presidential Politics — Understanding the Primaries," U.S., base: registered voters in early primary states, n=1,229, Jan.–March 2016.

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What Marketers Can Learn From the Latest Data About Voter Behavior Online

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60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
Google/Ipsos

> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
Google/Ipsos