Marketing experts explain the four moment model of consumer decision-making, and how to capitalize on the Zero Moment of Truth. Mass media campaigns must account for all the ways consumers can now discover products. Plus, hypertargeting at the beginning of the consumer journey gives a brand more time and opportunities to win customers. The key is to embrace fragmentation and leverage digital tools to talk to the right customers at the right place and time.
Winning the Zero Moment of Truth - A New Mental Model
June 2011
Others are viewing
Marketers who view this are also viewing
-
CollectionCollectionCollection
Zero Moment of Truth (ZMOT)
-
InterviewInterview
How well do you know Google Search?
-
ArticleArticle
To unlock AI’s power, simplify your Search campaigns
-
ArticleArticle
AI in Search: Brendon Kraham breaks down what it means for advertisers
-
PerspectivePerspective
Curiosity, Search, and Ads in the AI era
-
ArticleArticle
Search in the Gemini era: 4 trends powered by generative AI