During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone.

Google-commissioned Nielsen study. Average daily primetime audience, aged 18–49, for YouTube Mobile, Nielsen Mobile Panel. All individual cable and broadcast networks during primetime, reach of 18+ (live + 7, one-minute qualifier), TV only, Sept. 2016.

Appears In

YouTube user stats from Brandcast 2017: 3 trends in video viewing behavior

Related Data

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.
Google/Ipsos

Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG
Google

People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.
Google/Ipsos Connect

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.
Google

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.
Nielsen
81%

of video-viewing occasions get all or most of people’s attention.
Google/Ipsos