Skip to Content

During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone.

Google-commissioned Nielsen study. Average daily primetime audience, aged 18–49, for YouTube Mobile, Nielsen Mobile Panel. All individual cable and broadcast networks during primetime, reach of 18+ (live + 7, one-minute qualifier), TV only, Sept. 2016.

Appears In

YouTube user stats from Brandcast 2017: 3 trends in video viewing behavior

Related Data

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data

50B minutes of gaming content were watched on YouTube in the last 12 months.
Google Data

People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.
Google