YouTube reaches more 18+ year-olds during prime-time TV hours than any cable TV network. Appears In 5 online video trends to inform your 2017 media plan Related Data Watch time of YouTube content on TV screens doubled YOY. The time people spend watching YouTube on a TV has doubled YoY. Watch time of YouTube content on TV screens, by hour of day Watch time of YouTube content on TV screens, by day of week Watch time of YouTube content on TV peaks during the weekend. In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.
