YouTube reaches more 18+ year-olds during prime-time TV hours than any cable TV network.

Google-commissioned Nielsen study, prime-time audience for YouTube mobile (smartphone), Nielsen mobile panel, broadcast prime for individual cable networks, reach (live + 7, one-minute qualifier), television only, April broadcast month, April 2016.

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Watch time of YouTube content on TV screens doubled YOY.
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The time people spend watching YouTube on a TV has doubled YoY.
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Watch time of YouTube content on TV screens, by hour of day

Watch Time of YouTube Content on TV Screens
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Watch time of YouTube content on TV screens, by day of week

Watch Time of YouTube Content on TV Screens by Day of Week SVG
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Watch time of YouTube content on TV peaks during the weekend.
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In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.
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