Mom's Digital Path to Purchase

April 2012

Moms are constantly connected, spending more time online than in front of their TV per week. In fact, moms estimate that they conduct nearly twice as many online searches now than prior to becoming a mom. Furthermore, 24% of moms made a purchase offline as a direct result of an online ad. Download the full report to learn more about the role of social, video and the effectiveness of ads on moms.

Mobile Path to Purchase: Five Key Findings