Mobile searches for "hotels with ____" grew over 60% in the past 2 years (ac hotels with pools, albany airport hotels with shuttle service, anchorage hotels with hot tub in room, arizona hotels with lazy river, atlanta hotels with smoking rooms).

Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years.

In the U.S., over 50% of mobile ads are viewed on a vertically held device.

The No. 1 reason a high-value traveler chooses to book with a particular brand is customer service, not a loyalty program.

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.